You can expect growth marketing thrown at you as one of your responsibilities during your product marketing career. When that happens, don’t be scared! I’m sharing a barebones
Marketing
Leap into product marketing: The guide for career switchers
I hosted over 50 one-to-one mentorship sessions during the last year. One of the top questions is how to break into product marketing when coming from different career
Marketing
Busting the five myths of product marketing
One of my favorite quotes ever comes from Mark Twain: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that
Marketing
Transforming niche products into market leaders: Amitai Richman’s success at K2View
In this episode of Product Marketing Maestros: Tales from the Frontlines, host Nitin Kartik spoke with Amitai Richman. Amitai shares how he transformed niche products into core offerings
Marketing
B2B persona questions template
Our B2B persona questions template contains a series of inquiries designed to help you understand the characteristics, needs, and behaviors of your business-to-business (B2B) customers. The questions cover
Marketing
How LinkedIn uses prioritization and partnerships in its product marketing
This article is based on Jennifer Bunting’s brilliant interview with Jarrod Greene on Leading the Way: The Sales Enablement Podcast. Product marketing leaders today are under a lot
Marketing
How to establish a successful beta program
Your team has worked tirelessly to build and refine a new product, and you’re nearing your target launch date. But even if you’ve used customer feedback to guide
Marketing
How product marketing and demand generation can collaborate for success
When customer journeys are increasingly complex and competition is fierce, creating a successful marketing strategy requires a well-oiled machine. Two critical functions within this machine are product marketing
Marketing
Ready, set, go: The three stages of a product launch
When I joined GoDaddy as the Director of Product Marketing two and a half years ago, the situation was far from ideal. As a large company with 22
Marketing
“We’re not marketers” and other spicy takes, with Eric Holland, Gab Bujold, and Zach Roberts
In this episode of Product Marketing Life, Collin sits down with the 3 the boys behind the We’re Not Marketers podcast: Eric Holland, Gab Bujold, and Zach Roberts.