You can expect growth marketing thrown at you as one of your responsibilities during your product marketing career. When that happens, don’t be scared! I’m sharing a barebones
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Leap into product marketing: The guide for career switchers
I hosted over 50 one-to-one mentorship sessions during the last year. One of the top questions is how to break into product marketing when coming from different career
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Busting the five myths of product marketing
One of my favorite quotes ever comes from Mark Twain: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that
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Transforming niche products into market leaders: Amitai Richman’s success at K2View
In this episode of Product Marketing Maestros: Tales from the Frontlines, host Nitin Kartik spoke with Amitai Richman. Amitai shares how he transformed niche products into core offerings
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B2B persona questions template
Our B2B persona questions template contains a series of inquiries designed to help you understand the characteristics, needs, and behaviors of your business-to-business (B2B) customers. The questions cover
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How LinkedIn uses prioritization and partnerships in its product marketing
This article is based on Jennifer Bunting’s brilliant interview with Jarrod Greene on Leading the Way: The Sales Enablement Podcast. Product marketing leaders today are under a lot
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How to establish a successful beta program
Your team has worked tirelessly to build and refine a new product, and you’re nearing your target launch date. But even if you’ve used customer feedback to guide
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How product marketing and demand generation can collaborate for success
When customer journeys are increasingly complex and competition is fierce, creating a successful marketing strategy requires a well-oiled machine. Two critical functions within this machine are product marketing
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Ready, set, go: The three stages of a product launch
When I joined GoDaddy as the Director of Product Marketing two and a half years ago, the situation was far from ideal. As a large company with 22
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“We’re not marketers” and other spicy takes, with Eric Holland, Gab Bujold, and Zach Roberts
In this episode of Product Marketing Life, Collin sits down with the 3 the boys behind the We’re Not Marketers podcast: Eric Holland, Gab Bujold, and Zach Roberts.