What if Google is replaced with ChatGPT? It’s a huge question – and one we’re starting to discover the answer to. Google is the go-to place for all
Marketing
How to build an effective, repeatable go-to-market process
There’s been much said about how to build a go-to-market plan; with a quick Google search, you can find a myriad of frameworks that help product managers, product
Marketing
How the hidden stakeholder in edtech holds product marketing accountable
The business of education gives everyone involved a seat at the table – except the kids who use our products. The whole process of developing, selling, and buying
Marketing
How to present confidently (even when you’re not!)
This article is based on Rebecca Mackenzie’s talk at the Product Marketing MisUnderstood virtual event. As a PMA member, you can enjoy the complete recording here. For more
Marketing
Navigating price increases: Lessons from a fintech PMM leader, with Ginevra Mambretti
Join host Nitin Kartik as he chats with Product Marketing expert Ginevra Mambrettii about strategic timing, transparent communication, and customer-centric approaches in managing price increases. Key takeaways Importance
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